Olivia Poglianich
Strategist
Publications & Writing Samples
Flocksy
In 2023 I started working with the team at Flocksy as a copywriter servicing clients with all sorts of asks. Commonly requested projects included SEO optimized blogs, newsletters, social media content, e-books, sales landing pages, website about us sections/product pages, scripts for commercials and voice overs. See below for consistent 5-star client ratings.
I also do voice over work with Flocksy, too (can send samples upon request)
PSFK
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I created several trend reports for PSFK, a global trend forecasting agency, across several topics including NFTs, the evolving world of e-commerce advertising, and more macro trends including cannabis legalization. These reports were a largely independent effort, sometimes copyedited by another team member but usually my own from initial research findings down to publication. These reports were written behind a paywall so please reach out if you'd like to read one.
Cerqular
At the end of 2020 a sustainable alternative to Amazon launched called Cerqular, aiming to increase cyclical fashion. I translated a lot of technical mumbo jumbo from Shopify and various plug-ins into customer facing copy, helping turn wireframes into their live site. I wrote their whole website, focused on two different target audiences (buyers and sellers) and drafted up everything from an extensive FAQ page to "How to Sell" and more.
LinkedIn Pulse
I help various C-Suite executives and influential professionals at companies such as AT&T, Cisco and Mercedez Benz develop their LinkedIn strategy and content. I ghostwrite blogs in their voice, find relevant articles for their industry and share posts through their point of view with various goals of engagement (recruitment, board seats, etc). I worked closely with the team at ProResource but also help folks independently.
Lost With Liv
From 2017-2019 I ran my own travel blog, which has led to a few great opportunities including a press trip to Malaysia with Air Asia, and a long-form collab with HostelWorld (see below). I've lived on 4 different continents, have been to all of them (except Antartica) and stopped counting countries once I realized it's not a contest to scratch places off a map. While the blog is no longer live, an archive of my content is available at the Medium URL below.
Outpost
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Outpost is a coworking + coliving space in Bali, Indonesia where I spent a year doing copywriting and marketing strategy for them. Below is a weekly newsletter I reinstated for active members (~300). I wrote the monthly newsletters (~5,000 readers) and ghost wrote as the company founder. Both yielded an average open rate of % 45 and % 8 clicks.
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I also wrote all of the website copy for a new property Outpost launched in 2019, which you can see at the link below. Other writing I did for Outpost included HR Standard Operating Procedure Guidelines, in-room brochures, Press Releases, and social media copy including long-form informational posts (like below).
Hostelworld
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I wrote a long-form mega guide to Backpack in Fiji for Hostelworld. It's nearly 10,000 words with all the info a backpacker needs to know with booking a surprisingly affordable trip to one of the world's most remote paradises. It's also the top ranking post on Google for 'backpacking in Fiji' queries.
Dancing Astronaut
I spent 2 years as a contributing writer for Dancing Astronaut, a globally recognized electronic music publication that has been hailed by Billboard magazine as, "The voice of the EDM generation." This role entailed writing event reviews, interviewing artists, sourcing and reporting new music, and relaying relevant news to Dancing Astronaut's 900,000+ fanbase as efficiently, rapidly and accurately as possible.
Bravo's Love Broker
I published a few articles for Lori Zaslow and Jennifer Zucher's matchmaking service, Project Soulmate. This was around the time of launch for their show on Bravo TV, Love Broker, which focused on successful dates they arranged through Project Soulmate (aired 2012). The article listed here was titled, "Listen Up Ladies! 5 Things Men Wish You Knew," and written in the tone of a Cosmo or Seventeen magazine article.