Olivia Poglianich
Strategist
Publications & Writing Samples
Cerqular
At the end of 2020 a sustainable alternative to Amazon launched, Cerqular, aiming to increase circular fashion. I translated a lot of technical mumbo jumbo from Shopify and various plug-ins into customer facing copy. I wrote this whole website, focused on two different target audiences (buyers and sellers) and drafted up everything from an extensive FAQ list to How to Sell and more.
LinkedIn Pulse
I help various C-Suite executives and influential professionals at companies such as AT&T, Cisco and Mercedez Benz develop their LinkedIn strategy and content. I ghostwrite blogs in their voice, find relevant articles for their industry and share posts through their point of view with various goals of engagement (recruitment, board seats, etc).
Lost With Liv
From 2017-2019 I ran my own travel blog, which has led to a few great opportunities including a press trip to Malaysia with Air Asia, and a long-form collab with HostelWorld (see below). I've lived on 4 different continents, have been to all of them (except Antartica) and stopped counting countries once I realized it didn't actually matter. While the blog is no longer live, an archive of my content is available at the Medium URL below.
Outpost
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Outpost is a coworking + coliving space in Bali, Indonesia where I spent 1 year doing copywriting and marketing strategy for them. Below is a weekly newsletter I reinstated for active members (~300). I also wrote the monthly newsletters (~5,000 readers) and ghost wrote as the company founder. Both yielded an average open rate of % 45 and % 8 clicks. I also wrote all of the website copy for Outpost's new property, which you can see at the link below. Other writing from Outpost includes HR Standard Operating Procedures and in-room brochures, Press Releases, and social media copy including long-form informational posts (like below).
Hostelworld
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I wrote a long-form mega guide to Backpack in Fiji for Hostelworld. It's nearly 10,000 words with all the info a backpacker needs to know with booking a surprisingly affordable trip to one of the world's most remote paradises.
Pandemic NYC
I was one of the cofounders of a social network for New Yorkers during the 2020 Coronavirus pandemic crisis. I copywrote our About Us section and a series of 10+ blogs to entertain, inspire and inform our city.
Dancing Astronaut
I spent 2 years as a contributing writer for Dancing Astronaut, a globally recognized electronic music publication that has been hailed by Billboard magazine as, "The voice of the EDM generation." This role entailed writing event reviews, interviewing artists, sourcing and reporting new music, and relaying relevant news to Dancing Astronaut's 900,000+ fanbase as efficiently, rapidly and accurately as possible.
Rad Season
Rad Season is an adventure travel curator who posts about crazy events and fun festivals all over the world. Through them, I experienced a Jazz Festival in Borneo, Malaysia and have written about many events, foods and cultural experiences. It's always the season somewhere.
Bravo's Love Broker
I published a few articles for Lori Zaslow and Jennifer Zucher's matchmaking service, Project Soulmate. This was around the time of launch for their show on Bravo TV, Love Broker, which focused on successful dates they arranged through Project Soulmate (aired 2012). The article listed here was titled, "Listen Up Ladies! 5 Things Men Wish You Knew," and written in the tone of a Cosmo or Seventeen magazine article.